Serta iComfort BlueMax 3000 Elite Plush mattress provides the cool and comfortable support you want for your body. The BlueMax 3000 utilizes TempActiv Max Gel Memory Foam. This Gel Memory Foam is cool to the touch and allows for high airflow for heat dissipation. The BlueMax 3000 Elite Plush mattress has a TempActiv Touch Cover that is cool to the touch. Serta iComfort created this mattress to achieve cool comfort and support by layering different types of Gel Memory foam. The EverCool Supreme Gel Memory foam layer gives you the plush comfort plus support. The EverCool Fuze Memory foam allows the mattress to be conforming and supportive. The ActiveBalance supportive foam layer gives you responsive support. Serta iComfort BlueMax 3000 has Air Suspension technology is designed to maintain buoyant support and airflow. Every curve of your body will thank you for purchasing the Serta iComfort BlueMax 3000 Elite Plush.