Serta iComfort BlueMax 1000 Plus mattress will comfortably provide the cool and support for every curve of your body. The Blue Max 1000 has cooling gel memory foam that is cool to the touch and yet has airflow for heat dissipation. The BlueMax 1000 achieves the iComfort cool touch with a TempActiv Touch Cover. Serta iComfort gives you the support you need from the BlueMax 1000 Cushion Firm by using Active Balance Support Foam creating responsive support. Cool and supportive comfort is reimagined in the Serta iComfort BlueMax 1000 Plush mattress.